| Perhaps in the future for a long time, China’s ring tower (international) rally will be is theplace that they seek novelty and experience, or maybe it go hand in hand with other cross-countryrally abroad, become the Chinese platform to go back to the car culture. But now few people willcare about the match itself, thus to improve the level of performance in China (international) ringtower rally, enhance brand awareness, for its good development is particularly important in thefuture.At the same time hope to enrich the literature of long-distance cross-country rally in ourcountry play a role.In this paper, using the method of documentary, expert interview, field investigation,questionnaire investigation and mathematical statistics, the ring tower in China (international)rally event attributes, operations, marketing, and the problems existing in the study of theinfluence of the venue, xinjiang analysis, and draw the following conclusion:1. Each event has been racing route that the regional government, public security,transportation and other departments of the support and cooperation. Tournament organizingcommittee organization structure clear, the information transmission of high efficiency andsmooth cooperation between departments, but not enough professional, specific departmentsresponsibility, lack of talent cultivation and introduction.And having fewer foreign player toparticipate in, has not yet been established as the international competition of the internationalcommunications, for the so-called international events is not specification.2. In terms of brand promotion, has formed a fixed all kinds of promotional activities, toincrease your visibility and influence, the activity to add rich national characteristics in xinjiangsong and dance performances have played an important role in propaganda and xinjiang folkpeople. Market development job promotion, market development present situation is good, thetypes of tangible and intangible, derivative products, service development, more in line with themarket competition should possess the service, to meet the market demand, but has not yetlaunched games mascot.3. The people of all nationalities in XinJiang to sports consumption consciousness isrelatively thin, sports consumption more concentrated as material consumption, the athletics ideabehind, sports consumption environment is relatively backward. Especially in remoteundeveloped region, the car only for transport, has not formed a kind of culture. But should alsomeans?4. The organisers have sponsored hierarchy clear, but no long-term planning, most sponsorsas inferior as the game brand connotation fit, considering the company growth wouldn’t help verymuch, we only support one or two exits.5. Motor sport abroad started relatively late in our country, the national interest is low,reported in China (international) ring tower rally with complete all kinds of media coverage, buthow to record and comment on media is given priority to, devotion to the depth and breadth,ill-advised reported which is hard for ordinary people.6. Ring tower (international) China rally own value for xinjiang and the sponsor has broughtconsiderable economic benefits and social benefits. Event to a certain extent changed thetraditional form of xinjiang tourism and the present situation of the single, through the combination of motor sport and tourism, not only satisfy the people’s growing needs, forxinjiang tourism industry, sports industry has injected new blood. |
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