Research On The Communication Strategy Of The Image Of Zhengzhou

The Image of city is the specific perception, overall impression and comprehensive evaluation of objective reality of the city which are come form the internal citizen and external public.Urban the correct image positioning, spreading city’s image is the final image-building aspect. In a sense, the success of the shaping of the image of the city largely depends on the social effect of the image of the city. Therefore, it’s significant for enhancing the core competitiveness and soft power of the Zhengzhou by researching the communication strategy of Zhengzhou city’s image.The city of Zhengzhou is the capital of Henan Province. In recent years, in order to enhancing the strength of competition in cities across china,zhengzhou gradually completes the base station and shapes the image and spreads the image of the city of Zhengzhou. Since1991, Zhengzhou has successfully held the9th China Zhengzhou International Shaolin Wushu Festival. Zhengzhou spreads the spirit of the Chinese martial arts, greatly enhances the national and international visibility, and establishes a good image of the city. In2010, Zhengzhou successfully held the2ed China Greening Exposition. By the way of holding the2nd China greening Exp, Zhengzhou spread to china and the world a new concept of the development of Zhengzhou and showed a healthily green-develop ing Zhengzhou. In the spring of2011, the fourth meeting of the Eleventh National People’s Congress agreed Central Plains Economic Region to write into the draft outline of the "Twelfth Five-Year Plan". Zhengzhou began a new phase of urban development. In the new period, there are opportunities and challenges to Zhengzhou to develop. It’s very important to shape their own image and spread their own image to Zhengzhou.In the paper, the article,the communication strategy of the city’s image as the research object, comprehensive use of Communication, journalism, sociology and so on to deeply analyze the image of Zhengzhou. Then, in order to help future planning and development of Zhengzhou, the paper points out the problems in Zhengzhou’s image spreading and proposes solution to the problem from the strategic and tactical levels.