Study On The Interaction Of Network Advertisement

As Interactivity is one of the fundamental characteristics of the online advertising, it has become an important part of online advertising. With the development and popularization of network technology, Interactivity in online advertising quickly achieve the goal of social integration of all levels in society and people’s lives, which makes it irreplaceable among other kinds of media. Interactivity in online advertising is focusing more on user experience, entertainment and precise delivery of interactive marketing. Advertising and consumers has formed a "one to one" interactive relationship. How to stand out from the numerous online advertising has become the most important issue of the design of Interactivity in online advertising. Interactivity in online advertising requires visual designer to change the way of graphic thinking; instead, they should use online media performance to complete man-machine interactive experience. How to design an impressive advertisement, how advertising evoke the audience’s desire to purchase, how to make advertising cloth disturbing, have become particularly important.In this paper, it is focusing on research objectives of Interactivity in online advertising, with the purpose of developing the writing of interactivity in online advertising by collecting and reading relevant information and books.Chapter1:Research background, significance, research methods and the research status quo from the start, build the basic framework of the study.Chapter2:From the concept of interactive online advertising, forms, development status, interactive online advertising comb.Chapter3:The interactive online advertising with traditional print ads contrast, discusses the relationship between the two.Chapter4:Summary interactive online advertising should be designed to grasp the key link. Chapter5:Interactive online advertising design practiceChapter6:merits and challenges for the future of interactive online advertising,The innovation of this paper are:1.Interactive online advertising has been widely studied, although currently the attention, but mostly from sociology, communication, marketing, etc. angle analysis. From the perspective of advertising research less. In this thesis, interactive concept, combining technology and advertising theory, there are certain interdisciplinary, open up the visual communication design to interactive design a new perspective;2.Of this thesis on the current development of interactive online advertising description of the system and its development prospects were made to explore and predict some directional;3.Systematic summarized interactive online advertising design should grasp the key link. Design practice, the use of interactive games designed to find out the interactive games and products, brand fit.Integration of the development is the inevitable trend of interactive online advertising, interactive online advertising design must be people-oriented, based on user-centered design. Interactive online advertising designer should be a comprehensive understanding of the process of the interactive online advertising.the use of network thinking dynamic thinking, as well as interactive online advertising in order to better communicate with the user.