Online Advertising Targeted Communication Strategy In The New Media Research

The development of online advertising in the word,has 17 years,In China, there are 14 years of history,Internet advertising is a significant increase in the amount of the rapid development of Internet has brought a big trend。From the audience's acceptance of online advertising survey that,Audience on the "Pan"advertising of the ad advertised a certain extent, there is relatively strong resistance,so for this situation and the introduction of the "narrow divisions"has been the development of online advertising is a big trend。The demand for the audience, the network media are based on the needs of advertise to publish targeted advertising purpose, the implementation of the directional spread of online advertising for advertisers to target specific objects, for the purpose of the directional propagation of a play to maximize the dissemination of results。As the network media, the diversity of forms and online marketing such as search, online communities, social networks, microblogging, blog, video, web, email and other new media, new forms are emerging.With the continuous progress of network technology,network transmission were presented to the audience and the diversification of the forms of online advertising targeted mode of transmission and dissemination of the contents of the changes in emerging new media,new form is particularly important.So far,the theory and practice of online advertising research has made remarkable achievements,but the spread of online advertising theory and practice of targeted research or in the continuing exploration, especially with the continuous progress of network technology, online advertising and content targeted mode of transmission has been quietly undergoing change, will play for the spread of online advertisingto the revolutionary impetus.In this paper, a network of online advertising in the Development of targeted advertising, first of all, with communication theory and psychology, marketing and economics perspective, combined with the older generation of research results, thinking and exploring multi-faceted.Second, for the network media and network marketing, the diversity of forms, from online advertising targeted means of communication and mass communication who analyzes media and audience, analyzing the characteristics of targeted advertising network, application and shortcomings.Finally, the development of the network targeted advertising of certain countermeasures, and strive to propose targeted ways...