On The Innovation Of The Chinese National Traditional Sports TV Programs

With ethnic Chinese civilization and culture, sports updates and continueto develop, and now by the world of sports, sports culture is also more diverse,and sport as physical fitness, regulating the pace of life in public sexualactivity, its development and the quality of the training and to enhance thecomprehensive national strength is closely linked. CCTV5sets of heavylaunch "symposium" since the launch has ranked the channel’s viewershipranking, with Chinese kung fu and Chinese martial spirit of the real showaired a program to build the core concepts and stand out.China’s sports TV program in the21st century has been greatlydeveloped, western sports programs and events, the Western mode of sportstelevision viewing is a major part of the audience, not China’s national sportspromotion and dissemination. Currently some two tranches of traditionalmartial arts class sports program "symposium" and "martial arts style" causefor concern in the domestic audience, was purchased in foreign broadcasts,are illustrated in traditional sports programs have a wide range of needs, tobecome TV industry a support project; but because our traditional nationalsports television broadcasting late, development time is not long, programming, part innovation, there are still considerable problems, mainlyprogram planning, program quality, host level, and the industry environmentand other aspects. Overall, although our national traditional sportsvoluminous wide complex, but the traditional categories of sports programs isstill relatively rare, truly made the program almost only Chinese martial arts,tai chi two categories of sports, visible on the program planning barren.In this paper, literature analysis and comparative analysis and otherscientific methods in summarizing domestic traditional sports televisioninnovative ways, based on the survival and development of the externalenvironment through the program and internal development power andlimitations of the specific analysis for the inadequacies of the existingtraditional sports television programs proposed innovative planning andmanagement solutions, propose simply follow the social, economic and otherinnovative principle advantages of the use of new media, professionalproduction, imitation learning and other innovative methods could trulyrealize the traditional sports TV industrial.