| "Shenbao", started her publication in 1872 at shanghai, and ceased in May,1949 has a history of 77 years. During her 77 years long history, "Shenbao" has witnessed the misery and humiliation of the Chinese nation, as well as the reform and fightings of the same nation for more than a half century. It is during this time, modern sport, as a symbol of western culture, permeating itself in the modern civilization of China, has been a part of the countries' modernization progress, and thus become an indelible memory of Chinese history.As the recorder of history, "Shenbao" kept track of the dissemination of modern sport in China from its beginning to its popularity. With opening the age-yellowed page of "Shenbao", the excitement of horse races nearby the Huangpu River; the gymnastic practice of students in modern schools;as well as the figure of athletes participating in modern games came all to the readers's eyes like yesterday. Different phases of the sports news reports in modern China synchronous the development of Chinese sports and the reporting of "Shenbao" sports news could be found through reading. They were the origin period, the transition period, the mature period, and the turmoil period.In her 77 years' history, sports news reports in "Shenbao" has undertaken tremendous changes, of which the trend is very clear. The reporting of sports news went to perfection and was closer to the reports in modern times. Different phases of Shenbao's sports news reports enhance different characteristics. Reports in the origin period is simple and rough, reports in the transition period is mechanical and boring, reports in the mature period is productive and well-developed, and reports in turmoil period varies due to the unrest environment. These figures are not labels given by the author of this paper, but the findings of the comprehensive research to the sports news reporting of Sshenbao" in its content and form.Sports news has always been an interest of Shenbao's reporting, while the best of which should be the reporting of major sports event. The different characteristics of "Shenbao" in her reporting to the major sports event, typically reflect the changes taken in sports news reports of different times. The World Games brought Chinese sports meetings into line with international practices, the Far East Games has been the most effective reference for the development of sports in China, and the National Games, since 1930 has become a celebration of the country as well as the nation. Though different the reports for each event were, they've made a great impact to the development of the Chinese sports. The trace of the sports news reports then could be found even in today.The contents and forms of sports news in "Shenbao" have had great changes during these 77 years. There are many elements affecting the changes, such as politics, economy, society, as well as sports undertakings and journalism enterprise themselves. Through the analysis of these elements, we could obtain the general trajectory and trend of the sports news, and find the"key" to explain and understand the modern sports news reports.As the saying "make the past serve the present" goes, the research of 77 years' history is not only for describing and summarizing the features of past sports news reports, but also for searching the meanings to present sports news communication from the history. As an important newspaper in Old China, "Shenbao" gave a good reference in press concept as well as press business to today's sports news reports.The greatest contributions of its sports news reports during 77 years are as follow: firstly, the reports highlighted the professionalism of sports news, and gave the independent features of sports reports, from which they are distinguished from other kinds of reports; secondly, as a part of the publicity for liberation and independence of Chinese nation, the reports provided good picture for the community of Chinese nation, and became a kind of tool for liberation and independence of the nation.In a word, the sports news reports in "Shenbao" are the result of China's modernization, as well as the reason of it. |
PDF Full Text Request