Study On The Guiding Of College Students’ Opinion And Sentiments On Internet

With the rapid development of information technology, the Internet changedpeople’s lifestyle, becoming important channel and platform of college students’learning, entertainment, commenting, offering advice and suggestions. For openness,freedom and equality of network communication, College Students’ network publicopinion includes a number of positive, healthy, good contents, as well as false and badinformation. Negative network public opinion information and the network groupevents are harmful to students’ healthy growth and the construction of harmonioussociety. At present, there are very few researches on College Students’ network publicopinion. College Students’ network public opinion guidance work is in the stage ofexploration. This paper is to strengthen the basic theory research of College Students’network public opinion, put forward countermeasures to improve network publicopinion guidance work.This study was guided by the marxist world outlook and methodology, absorbedand drew lessons from domestic and foreign relevant research results and methods,combined theoretical research and empirical research, and referred to public opinion,network communication, sociology, mass psychology.Firstly this paper used the related concepts of network public opinion astheoretical basis of college students’ network public opinion guide, analyzed andsummarized the present situation of college students’ network public opinion and theguidance by means of the questionnaire survey and field research, found that thecollege paid more attention to blocking than guidance, organization is not clear,ideological and political education lacks the effectiveness and other issues; Finallyconsidered the root of the problem and the characteristics of college students andnetwork public opinion, based on the principle and method of ideological and politicaleducation, put forward some countermeasures for strengthening college students’network public opinion guidance.