Ecological Management Of Microblog Public Opinion Spreading

In the Internet age,MicroBlog were favored by users for its features of real-time information, easy access, feeling of liveness and clustering of opinions.In the process of online and social interactions, MicroBlog played a big role in functioning of information dissemination, interpersonal communication, knowledge sharing and social interaction. It had a profound impact in the political public opinion environment by building transparent new platform of government affairs and public information, increasing the people’s participation in administration and discussion of governments’affairs, spreading emergency public opinion dissemination of information sources and realizing the dual interaction of MicroBlog and public opinion. It remarkably influenced the social public opinion environment by raising public awareness, reflecting social public opinion environment and enlarging social hot issues. It also had a profound effect on media public opinion environment by providing media propaganda work, enhancing media dissemination effect and innovating media public opinion extension market, and provides the public with a private display platform and a information transmission place to focus on social practice and discuss social hot topics.In the process of operation and development of MicroBlog, due to the coexistence of its reality and falsity, rational and non-rational viewpoints as well as the younger trend of users, its role of "double-edged sword" increased obviously, that is, Internet rumors, cyber bullying, Internet addiction, network morality problems, etc. had negative effects on society.Currently, the problems of MicroBlog mainly referred to the sustainability and efficiency of "micro effects" on discussing governments’affairs, dispelling of public opinion strength by fragmenting and entertaining, game theory of commercial and public aspects as well as moral demonstration and information asymmetry, which, to some extent, restricted the functioning of communication and communication, supervision and evaluation, etc. of MicroBlog as a lately emerging medium.Ecological management of MicroBlog public opinion spreading was a new exploration about MicroBlog public opinion spreading environment, and at the same time, the ecological management of MicroBlog public opinion spreading was also the result of various factors.This study systematically discussed the ecological management of MicroBlog public opinion spreading with the experience of Communication in the framework of Media Ecology and Ideological and Political Education.Based on the meaning, main feature and functions of MicroBlog, this thesis aimed at discussing the effects and influences of Microblog, Microblog public opinion spreading, social environmental system, external situation and actual development of Microblog on ecological management of Microblog public opinion spreading from the perspective of ecological management of Microblog. By cultivating ideas and spirits dominated by service-oriented government, civilized netizens and responsible websites, by creating increasingly improved social atmosphere and well-developed internet atmosphere and by developing network supervision and network security technology, author intended to illustrate the ways of ecological management of Microblog public opinion spreading and establish a eucyclic way of ecologically spreading of Microblog public opinions.