The Exploration Of The People’s Livelihood To The TV Program

The television industry is the country most concerned about an industry, is the most competitive industries, with the continuous development of today’s social change and people’s cultural level needs continuous improvement, due to the ever-increasing demands on the television media, the dissemination of media back to a variety of means based on the community. The diversification of television spread gradually showing good developments. The rise of new media such as Internet, mobile phones reported rapid development of China’s radio and television industry in recent years is through continuous reform and innovation, given the face of a new era of the major test of the media, radio and television programs, innovation and reform to provide a broad forward new space. Interests and needs of the community was diversified livelihood issues as a major social contradictions, the new highlight. With the continuous development of mass communication did not take the combination of media reports and livelihood issues is imperative, so this vocabulary of "livelihood" slowly emerged gradually in our lives. The people’s livelihood program has become over the past few years the development trend of The value orientation of people’s livelihood program is the reaction of the people’s livelihood, public sentiment and public opinion and people’s livelihood and civil, to compete for the people the right to speak, from a bright spot in the life of everyday people to capture attention from the public, thereby firmly into perspective. More and more television stations have begun to set off people’s livelihood wave. The purpose of Jilin Jilin TV City Channel television in recent years "Watch City" the spirit of "serving the public, people-oriented", the past few years the local has not only created a gratifying high ratings, but has been rapid development in economic benefits. Successively Jilin life, Jilin rural Taiwan have to follow the wave of people’s livelihood program.When the reform and opening up the country’s levels of television turned to the commercialization of the main economic model, people’s livelihood program in the past decade came to footprint. People’s livelihood program in the principle of adhering to the "close to reality, life, and the masses", adhere to the premise of the correct guidance of public opinion, from the viewing point of view of the social and economic benefits of a win-win situation. At the same time, the Jilin TV City Channel’s "Watch City" to observe the variety of television and cultural needs of the audience, continue to integrate resources, adjust, and extend the channel brand management, and enhance brand influence efforts and the establishment responsible for the overall publicity, packaging, planning promotion of full-time sector, further improve the program content, enhance the awareness and attention concerned about the city of Jilin TV channels "Rye City. Jilin TV City Channel Rye City in Jilin province has formed a strong brand influence, won the love and recognition of the majority of local people.At present, people’s livelihood program success in gaining such encouraging results, a very important reason is that an environment conducive to its growth, a favorable environment for development. Comrade Hu Jintao,"July" speech that "adhering to serve the public and governing for the people, can not remain in the slogans and general requirements, the masses must be around the most realistic, most concerned about, the most direct interest to implement efforts to the long-term strategic objectives of economic and social development and the short-term tasks to improve people’s living standards, all involving the vital interests of the masses and the actual difficult thing in the school should make every effort to do."people’s livelihood real news right time, his rapid development is a matter of course.