Shaanxi Dialect Interpretation Columns Show The Status Quo And Development Of The Research

Since CQTV started a new TV program called "The Night Chats in City of Fog" in1994, TV column plays has occupied nearly two-thirds of Chinese television in a tepid manner. In the background of TV column plays booming,"Wolf Man and Tiger Drama" produced by Xi’an TV station in2004became the first TV column play in Shaanxi province. Then with the birth of "Small Dramas in Different Families" and "Small Dramas in Cosmopolitan","small dramas" has formed a trend in Shaanxi province.However, new things will always experience a variety of twists and turns. Shaanxi dialect TV column plays come to a slow development status after experiencing brilliant. Now, Shaanxi dialect TV column plays are facing some difficulties both in programming and operating mechanism so that is why identifying the crux of the problem, analyzing the cause of the problem, and looking for a scientific and rational responses are the focus of this article.The first chapter of the thesis is an interpretation of the development status of TV column plays in China and an analysis on the emergence and development of Shaanxi dialect TV column plays. On this basis, the second chapter analyzes the main problems emerged in Shaanxi dialect TV column plays, and then related strategies is proposed in chapter three, which mainly find two ways of breakthrough:one is to solve the problem of creation, and the other is to build up a reasonable operating mechanism. The thesis also points out that continuous innovation, going along the boutique route, and insisting on the brand strategy are the power for the development of Shaanxi dialect TV column plays. At the end of this article, the author gives a reflect thinking on the development of Shaanxi dialect TV column plays, and predicts their development trends in the future.