The Analysis Of Brand TV Media’s Commercial Operation Model

U.S. advertising research expert Riley Wright had a famous saying:has the market will be more important than to have plants, with the marketthe only way is to have possession of market leading brands."Currentsociety, television has entered the era of brand competition. The brandis established this is the treasure of the competition is the key to thevitality of the TV, the TV media companies to achieve cross-regional,cross-industry, cross-ownership, cross-media basis of the corporaterestructuring and the allocation of resources. Who has a strong brand willcome to occupy the commanding heights of the competition. In1997, theoriginal part of the Hunan TV "Happy Camp" blowing in the Chinesetelevision industry happy whirlwind, people still remember. A new fileTV entertainment programs, not only to the rapid rise of Hunan SatelliteTV, also brought a new style to the Chinese television media, fromtelevision entertainment out of control to the Chinese TV audiencereleased. Hunan Satellite TV ratings for several years at the forefrontof the national TV station, advertising revenue has also achieved a majorbreakthrough, the results can be described as impressive. Hunan SatelliteTV channel concept has experienced a "Channel News Legislative Taiwan"and "the younger set, lock entertainment, lock the country, several stagesof China’s most dynamic television entertainment brands such asinnovation, enrich and improve. Take an idea turned into a realcompetitive in the optimization strategy, the layout of the sophisticatedmanagement flexibility to respond to the adjustment and the businessstrategy. This process is actually a constantly adjust its strategy,restructuring resources, the core resources into the core competitivenessof the process. Hunan Satellite TV to dare the world the innovative spirit,out of their own unique business operation road: Achieving ChannelOperations Management Management Innovation; complete spread from the regional to the national dissemination of program quality management toenhance the market value of the spread of Hunan Satellite TV marketinginnovation; their self-management part evaluation system and evaluationindicators and the different types of brand promotion activitiesintegrated together to form a unique phenomenon of Hunan Satellite TV.This article is supported by the theoretical knowledge of the brand,first pointed out that the brand characteristics of Hunan Satellite TV.Then, from the Hunan Satellite TV’s strategic positioning, strategicimplementation of the strategy, internal management mode and productionmode of operation of its complete business model to conduct acomprehensive analysis of summary, at the same time avoid the problemsin the commercial operation of the Hunan Satellite TV, and proposes thecorresponding and advice. Finally, in the context of China’s televisionis not high degree of market-oriented operations, program innovation,plagiarism rife and serious product homogeneity, outstanding operationalcharacteristics of the market-oriented innovation have obviousadvantages, the brand features a significant Hunan Satellite TV is modeled,summarized refine its successful business model, inspiration and learnfrom some of China’s television industry, there is a necessary andvaluable.