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Try To Talk About The Managenement Strategy Of Hunan Satellite TV

Posted on:2014-08-08Degree:MasterType:Thesis
Country:ChinaCandidate:C QuFull Text:PDF
GTID:2268330401982347Subject:Communication
Abstract/Summary:PDF Full Text Request
The late start of China’s market economy, insufficient development, operationand management of many media residual imprint of history, did not give full play tothe functions should, lags behind the development of the media industry. Under thiscondition, the Hunan TV’s management team to break the routine, innovative, standout in many media, creating an unprecedented television myth.More detailed description and analysis of management strategies for Hunan TV,including TV programs planning, personnel training, brand positioning,diversification,with a view to including excellent management strategy can be summed up thusprovide some references to other media, to promote the development of the mediaindustry.
Keywords/Search Tags:Hunan TV, Management, Program, Brand, Diversification
PDF Full Text Request
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