| Sports have been loved by the people for thousand years. Along with the progress of thesociety sports also will update, from a single game project to the complexity of thecompetitive race, from crude sports facilities to diversity sports equipment, from the purecompetitive rivalry to rich physical culture, The diversity of the sport for its project, theintensity of competitive, showing the authenticity of many advantages and unique charmattracted people to become involved. With the continuous improvement of people’s livingstandards, economic development, sport can also become an important spiritual nourishmentpeople meet outside of the material needs. Carried by the sport is no longer a simple physicalfitness, the world’s countries are deeply aware of the sports undertakings to promote nationalphysical fitness to show the image of the National Institutes of Health, to promote regionaleconomic development has a positive role in promoting. Countries have also increasedfunding for sports in a sound infrastructure, the introduction of the right to host the sportingevents, and broadcast rights for a major competition.Driven by the wave of global sports, the sports undertakings in China are booming. Atthe same time the more development of the mass media provides an important communicationchannels for the sports. In today’s information society, sports subject to more people’sattention through the media channels, and sports news and constantly enrich thecommunication content of TV news reports. In a realistic operating environment, thecombination of sports and media increasingly close interaction between the two generated astrong symbiotic effect, this symbiotic effect, in turn; promote the common development ofboth. While snow and ice events as an example in this article, the existence of the Northeastregional TV sports news, problems and countermeasures. First of all I will be a brief overviewof the Northeast snow and ice events Sports News reported. Next trace the reasons for the riseof the Northeast Sports News. Third, the analysis of the characteristics of the Northeast snowand ice events Sports News. Finally, examine the Northeast TV Sports News reportedproblems, and in-depth thinking and exploring the solution. From the theoretical level, theNortheast snow and ice events TV Sports News not only can enrich and improve the basictheoretical research on sport and the media, but also provide some theoretical guidance for thesnow sports news. From the practical level, this thesis will help to promote the developmentof sports of the Northeast continue to strengthen the professionalism of snow and ice sportsnews, and more importantly, to meet the needs of the audience on the Northeast snow sportsinformation. Organic combination of theory and practice, the Northeast snow and ice eventsTV Sports News will be more attention, resulting in economic and social benefits. |
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