The Converge Behavior Of Net-Surfers And Effections Analysis In The Virtual Community

In the reality society, each person has their own community-based organizations,it`s on the basis of regions, or the school, or the vocation, or the social status...... In aword, the community in the reality society linked by the social relations. With theemergence of the network, especially the advent of Web2.0era, people found anotherform of community--Virtual Community (also called network community). That inwhich people can gather together for the same volition, regardless of regions, socialstatus, occupation, etc. Apparently, this is completely different from the communityform which in the reality social.Until today, the virtual community has become anormal life for the netizens, and with the numbers of netizen increasingly, it willproduce various influence on the way of thinking, therefore investigating the netizenpolymerization behavior in the virtual community and the influence have certainRealistic Significance.Because the forms of virtual community are numerous, This essay took therenren net which is a SNS virtual community as the main research object, suppliedwith Douban、 Microblog and other virtual community. I chose renren net as thesubject cause it`s a comprehensive virtual community which has larger scale andwider influence. In particular, after changing the name from the school net to therenren net, it enlarged the netizen range from college students to each internet users.The research startted from here cause from the comprehensive virtual communitysuch as renrennet, we can investigate the netizen polymerization behavior improvedand more comprehensively.First according to the difference of the polymerization purposes, this thesisdivided into three categories: the netizen polymerization behavior based on theinformation exchange、 entertainment and building relationship. The research of theformative factors of netizen polymerization behavior is mainly from three aspects:social environment、 platform technology and psychological demand. Finally, thispaper discussesed the reality effection of netizen polymerization in the virtualcommunity.