The Communication Behaviors And Influnces Of Virtual Community

As a basic application form of Internet, virtual community,starting from the earliest BBS, has developed into a comprehensive public space. Users in virtual community communicate with each other,and the commnunication is beyond the time and space in real life. Besides,the frequent and interactive communication behaviors spread from internet to reality and bring great influnces.This paper will analyse the communication behaviors overall and the influnces of virtual community to real world.This paper includes the following five points:First,this paper studies the emergence and development situation of virtual community.Virtual community starts from BBS,and gains marvelous developments under the promotions of network technology, user's consciousness of himself and social democratic progress,and presents many features,such as diversity types and functions and people-oriented.Second,this paper surveys the users'communication behaviors in virtual community based on a questionnaire survey way. Analying the users'specific uses in virtual community as an independent individual,and their ideas and evaluations can provide scienctific reference data for the research of the communicaion behaviors and its influnces overall.Third,this paper studies the communication behaviors in virtual community.Based on the communition view of Marx and Engels,the commnuications in virtual community belong to spiritual interaction of information exchange,and the virtual,fair,free and multivariate discourse environment is the material base.Through Case Study on TianYa virtual community,this essay disusses the features and interactive modes of communition behaviors.In additon,this essay analyses the special communicative behavior,that is ,network cluster behavior,and describes the motion and psychological mechanism from the psychological point of view.Fourth,this paper summarizes the social influnces of communication behaviors in virtual community from the macroscopic angle.It mainly contains changing the pattern of the news report,making virtual community an opinion center , promoting the social democracy,forming special community culture,and negative problems and so on.Fifth,this paper puts forward appropriate and feasible advice on guiding the communication behaviors in virtual community.There are many irrational and immatural rudiments in users'communication behaviors,which always bing negative impacts to reality,so we must guild users'behaviors in order to realize positive interaction between the virtual community and real word.In a word,this paper studies the development situation and reasons of virtual community,the use features and evaluation of users ,interactive mechanism and modes, and points out that the virtural community has become a new platform for people,and the the communition behaviors belong to spiritual interaction; and that the communication behaviors have an enormous combined power,which can bring new strength to the development of our country's politic,economy ,society and culture. However,owing to anonymity principle of internet,there are some unrational and immatural behaviors in virtual community,bringing series of problems.Above all the research, this paper puts forwards suggestions and strategies for guiding the communition behaviors in virtual community.