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The Research On The Micro-blogging Of Wuhan Public Sectors

Posted on:2013-10-19Degree:MasterType:Thesis
Country:ChinaCandidate:C L LiuFull Text:PDF
GTID:2248330395460737Subject:Communication
Abstract/Summary:PDF Full Text Request
Since Twitter appears in the "National People’s Congress (NPC) and Chinese People’s Political Consultative Conference (CPPCC)" and play its unique role, micro-blogging becomes the favorite of government departments and officials at all levels.Micro-blogging with its ease of use, rapid dissemination speed, snappy editing and graphics, leading to entry of the Government departments and officials.Now, the personal micro-blogging has gradually developed, but the growth of Government micro-blogging is still in its initial stage, compared to everyone getting familiar with the micro-blogging, Public sectors micro-blogging is developing, But with"We treat Internet as an important channel to understand the public sentiment, brings together people through the Internet " was made, many Governments start-up micro-blogging quickly as response.Micro-blogging set up by the Government can be accepted by the people in the form of publishing information quickly and effectively,we can use micro-blogging to observe the development of popular events, analyzing the basic attitude of the event, and catch concern and the focus of events,We can also set the guide of the mass public expression, participate in community discussions.But now, the short awareness of "the micro-blogging of public sectors " combined with the absence of orderly and efficient operation mode, causing the new not yet play its rightful role.In the background of mature research about micro-blogging,Drawing on micro-blogging impact evaluation system to assess content influence, combined with the Wuhan Government popular micro-blogging network in the event of impact, analysis of construction of Wuhan Government micro-blog.Analyzing the role of Wuhan Government micro-Bo and excellent Government micro-Bo comparison them and find the problem of Wuhan Government micro-Bo exists.Looking for approach of develop Government mico-Bo and then strive to building a system which have universal significance to micro-blogging of the Government.Through the establishment of a Public Sectors micro-blogging useful platform, exploring how government agencies in China use the Government micro-blog as the window to establish a good image of government and the city, raise the people’s satisfaction and building a harmonious society.
Keywords/Search Tags:Government micro-blogging, Network communication, Public opinion
PDF Full Text Request
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