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Jinan City Culture Wall Information Communication Status And Effect Of Communicating Research

Posted on:2013-10-23Degree:MasterType:Thesis
Country:ChinaCandidate:H CuiFull Text:PDF
GTID:2248330395452112Subject:Journalism
Abstract/Summary:PDF Full Text Request
The city is one of the substance of the apartment, The city is also home to thehuman spirit. The city public culture is becoming the development of modern city,improve the urban culture grade a path. Now the city culture, has found a new way tospread, that is the city culture wall. Known as "the city of springs," said the jinan withits rich culture origin and superior humane quality, No matter in the business andculture, or entertainment and art has its unique charm and a temperature. Walking inthe streets of jinan, will see everywhere natural and graceful the culture wall paint.They or advocate social morality, or displaying the city culture, or provide publicknowledge, become a new form of show of the contemporary media culture city infront of the public. City culture wall has penetrated into the life each place subtlecorner, become an indispensable element in life. However, the urban culture wall as acity media to carry on the system the research remains a blank, In the existingpublished literature, rarely seen also have system comprehensive study of urbanculture of wall paper.This paper discusses the urban culture wall on the concept of mediaļ¼ŒFirst ofintroducing the history of the city culture wall, and the background of time andsituation at home and abroad are also introduced in this paper. Secondly analyzes thecharacteristics of the new city culture media. Then tries to jinan city culture on fieldinvestigation and analysis of the wall, spread from the content and the regional culturereflected transmission characteristics of jinan city culture two of the wall, analyzes thecurrent situation of information transmission, as a new order to modern city media todelve into the city culture wall. With the method of the questionnaire survey invest theunderstanding and view of the jinan citizens and non-local of jinan, study from thetwo aspects of micro and macro communication effect, and unearth at present jinancity culture wall information dissemination in the superiority and the insufficiency.Finally the jinan city culture wall of the information spreading effect promotionstrategy and development prospects are thinking, discusses how to better play to thefunction of the information transmission, and how to better use of the media putforward some Suggestions.
Keywords/Search Tags:City culture wall, Jinan, Information dissemination, Communication effect
PDF Full Text Request
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