Study Of The Readability Of Typical Character Reporting In China In The New Period

Typical character reporting is a kind of specific news report of china, which had usedto affected deeply on the audience and lead to people being keen to imitate with the typicalcharacter. However, there is no denying the fact that the typical character reporting isdeclining because of some reasons in recent years. There is also no denying that thedisadvantages of the typical character reporting itself are unavoidable. Even so, the typicalcharacter reporting is necessary to keep on developing in our country because of itsfunction in social education. Therefore, it is a problem that the journalists should concernfor that how to improve the communication effect of the typical character reporting so thatthe audience would love to read it and accept it. This paper proceeds with the readabilityof the current typical character reporting in China, analysis of the factors that affected on it,and provides some solutions.The problem of the current typical character reporting in China is the contents are ofhigh homogenization, and the form of it is fixed. The disadvantage in readability leads to alimit communication effect in audience. The fundamental reasons of the problem is thesocial transformation and the system of Journalism in our country. Besides, the change ofthe media environment and the audience’s acceptance psychology, and how the journalistswork are also the reasons.According to all these factors that affect on the readability of typical characterreporting, the old news view should be updated to solve the problem. That is to focus onthe audience instead of the broadcaster, and to adjustment the system and the policy ofJournalism. This is in order to improve the readability of the typical character reportingand strengthen the communication effect. The journalists should consider the both of thecontent and the form of the typical character reporting to make new progress in it. Only inthis case, the typical character reporting could develop better and healthier in future.