Revised Path To Observe The Nanfang Daily

As the reform pioneer, Nanfang Daily has already reformed eight times in the past decade and has been continuously deepening the reforms and innovation in all around way, which performed miracles in the history of provincial Party newspapers. As the vanguard of the provincial Party newspapers, the frequent and sustainable efforts in its revision appeals to readers and also peers. By page correcting, Nanfang Daily not only caters for the changeable tastes of readers, but also adapts to the new market environment and media landscape. In order to meet the challenge of new Medias, Nanfang Daily emancipates mindsets, breaks the difficulties bravely, and finally holds the positions in public opinion and seizes the development opportunities in current media transition heat.This essay will take2002and2007as two important nodes and divides all the revisions into three different stages:the first stage is from the year of1978to2002named as the early page correcting, during which it began to perform as a subject of market economy. Especially after the Nanfang Daily Media Group was formed, it.began to build its own distribution network, promote the adjustment of industrial structure and were responsible for its own profits and losses. It also exerted itself to solve the problems of system innovation and the development pattern; the second stage (2002-2007) is the key stage of reform. In this period, the new Nanfang Daily put forward the slogan of "vision makes power". After five snap reforms, it had already achieved the goal of being a "Mainstream economics newspaper"; the third stage (from2007up to now), Nanfang daily interacted with network and attempted all-media transformation. Unlike the past two stages of reforms, the main task of the third stage is to explore the competition relationship with heterogeneous media. The essay also analyzes the revision background, correcting measures, features and effects.The essay mainly focuses on the revision of Nanfang Daily in the past10years and suggests that provincial Party newspapers should put forward and find out the content advantage if it has to face the increasingly complex media competition. The provincial Party newspaper should consider the situation; carry out different competitive power, such as creative advertising strategies, creating its own brand advantage. At the same time, the essay also discusses the provincial Party newspaper development trends in the all-media era. Combing the principle and practice exploration to Nanfang Daily’s, the author analyzes the transformation advantages of newspaper media and lists problems the provincial Party newspaper should pay attention to. In my opinion, to keep the pace of the all-media transition, the provincial Party newspaper shouldn’t stick to convention, not be too eager for quick success. In practice, we should change the running model, insist the constant advantages, hold their own positions in public opinion, as well as explore the channel and terminal quickly. At the same time the party newspaper should find out the suitable profit model and promote the talent teams’ transformation in all-media era.