The Research About The New Media Reform And Transformation Of The Provincial Party Newspaper

In the new media era,provincial party newspaper is facing the internal institutional constraints,and challenges faced with the external market,especially the impact of new technology,new media.Therefore,in this case,how to integrate the provincial party newspaper and the fusion of new media,to promote the reform and transformation of the new media has very important practical significance.In this paper,we take the Chongqing Daily as the research object,explore its new media reform and the transformation of the path and measures,analysis of its reform effects and needs to be promoted.This paper is divided into five parts: the first chapter,introduce the research status of new media and newspaper transformation of domestic and foreign academia.The second chapter,discusses the challenges facing by provincial party newspaper and reform model under the new media era,include the internal and external two aspects.The third chapter,explore the new media reform path of Chongqing Daily,this is a difficult point of this article.The fourth chapter,research the concrete practice of new media reform of Chongqing Daily,it is the focus of this article.This chapter mainly analyzes the Chongqing Daily,make full use of new technology,new media to take concrete measures to reform.On one hand,push the traditional print media optimization redesign,digital,web pages,on the other hand,vigorously promote the Weibo,We Chat and clients,to media convergence,build up the media dissemination pattern,and achieved good results.The fifth chapter is conclusion,looking to the future development trend after the comprehensive fusion of party newspaper and new media.To sum up,under the new media environment,digital,diversification and internationalization are gradually become the new trend for information dissemination.We must actively construct the old and new media simultaneously,official and private sound echo of the modernization of information dissemination system,adhere to the "content is king" and "channel is king" pay equal attention to,all media transformational change.Finally,realizes the organic integration effectively between party newspaper and media,readers and users,content and technology.