Media Fusion Times Local University News Education Personnel Training

The development of digital technology and network technology gave birth to theworldwide media mergence，The main features of the media mergence are technology andallround，Intensive production and the entire people’s writing，Content fusion and channelfusion. Essence is the consumer can use omnipotent terminal through the ubiquity of networkto get their needed services. The main means has ownership fusion Strategic fusion，Structuralfusion, information acquisition fusion, fusion news expression.Media news education training target time fusion is only news talents. However，in localuniversities news personnel training at present，there exist many problems: Training targetfuzzy and convergence, and media environment change derailment; Teacher resourcesdistribution imbalance, the teachers lack the experience of obtain employment; Generaleducation and the characteristic cultivation is insufficient, students are not major or learnedProfessional ethics and professional idea weak; Capital equipment shortage and practice bothlimited resources;"Enter oneself for an examination hot" and "the difficult employment"sharp contradiction. Local university news education can’t adapt to media fusion to talentedperson’s demand.According to news media mergence personnel training should be familiar with all themedia business skills, Has the composite structure of knowledge，Training multimedia way ofthinking，Good team work ability request，Explore in local universities news educationpersonnel training approach：Change education concept，Clear media mergence talentstraining goal of age，More perfect background staff structures，Build allround teachers，around General education and media around fusion for teaching reform，Strengthen newsethics education，Sets up the lofty ideal career，Establish teaching practice platform，Increase investment， Establish the campus media fusion lab， Positive And mediacooperation Establish the outside school practice base.