Explore The Construction Of Organizational Culture Of Television

The current media competition turns white-hot trend aggravate, media organization culture will become the core competitiveness of the competition. The Jiangxi city channel tissue culture in-depth investigation and systematic summary, studied our country television organization culture’s formation and the development of television media, for reference.In1958the Beijing television station is the creation of Chinese television career start, after a long period of time, Chinese TV industry almost no competition, and television media too much emphasis on political function. With China’s reform and opening up gradually, the whole social transformation of the expansion, the television media market gradually been affirmed, television media organization culture never clearly state the development has become a major television media consciously build key.This paper selects Jiangxi city channel as the object, using the Denison enterprise culture the diagnostic tools and the interview to the media in tissue culture were investigated, the Jiangxi city channel has formed a strong team consciousness, enterprising desire is strong, core values are similar to,System construction is to be perfect, management is highly recognized in the structure of organizational culture.Finally, from the Jiangxi city channel tissue culture experience and inadequacy, obtained through the use of excellent management, establish and improve the system, form a unified vision, has a strong sense of social responsibility can gradually build a good TV tissue culture.