The New Media Culture’s Influence On The Construction Of Socialist Culture Research

Along with the development of the network new media gradually into the life of people, mobile phone, computer networks and other new media to strengthen the interaction between people. It has changed people’s passive to receive information from the traditional media model, the mass in the information choice becomes active, well and truly establishing equality of communication media platform. Information content becomes rich and colorful, also changes the past single signal pattern, words, pictures, video and audio signals can be multiple choice. Media cannot leave the culture, the culture also needs the media. The new media culture to new media as the carrier, formed today’s most fashionable and full of emotional expression form of culture, has been universally accepted. In diversified value system, to establish a dominant value system to lead the development direction of culture, is the need of social development. The socialist core value system lead the development direction of the new media culture, promote the harmonious development of socialist advanced culture.This article mainly from the grasp of the basic cultural connotation of the new media, the guiding thought of marxism, research the new media culture and the relationship between China’s socialist culture and its influence on the development of the socialist new media culture. Are points of this paper is divided into four parts.The first part is the introduction, first of all, starting from the selected topic background, mainly introduces the origin of the concept of new media and the current development situation. And then came up from the selected topic goal emphasize new media culture is an important part of socialist advanced culture construction in our country. Then out of the selected topic significance to introduce new media culture to illustrate the role of new media culture, has this year some articles were reviewed.The second part, first of all, the meaning of new media and new media culture, then that caused various factors of the development of the new media culture, and then expounds the new media culture and the "grassroots culture", the relationship between elite culture.The third part mainly elaborated the new media culture ideas to promote the development of our socialist culture path and measures. This paper puts forward the thought route is to use marxism as the social mainstream ideology to guide the development of new media culture. Then mainly puts forward some measures of the construction of the new media culture, such as wafer, Chinese language and cultural environment, strengthen the network new media cultural management, foreign exchange and so on.The fourth part is the meaning of the new media culture, promote prosperity of socialist cultural undertakings and improve our socialist cultural soft power of the then new media culture is to complete the task to the end, covering the new media culture should have social responsibility and how to improve the ideological and moral level in developing.