Study On The Communication Of Network Public Opinion Of Public Emergency

Nowadays,internet, as the fourth media, has became one of the most important channels to express public opinion. There are more and more people like to discuss social hot issues through the internet and the internet’s influence is growing.In recent years,public emergencies have frequently happened in our country which is now at a stage of social transformation,which have caused great concern from governments and publics for its suddenness, threat, uncertainty,urgency and breadth features.But there are two blades of a sword, while the communication of network public opinion of public emergency is playing positive impacts on management of emergency and development of society, the negative impacts it brings are never neglected.The network public opinion of public emergency means a consensus of majority opinion about public emergency,which expressed through network platform independently,freely and openly, by Netizens. And the the ever-changing new media technology,the reforming media structure, the gradual improving media literacy and the growing sound media regulations provide a favorable communication environment for the network public opinion of public emergency. Generally, the communication of network public opinion of public emergency experiences four periods, including incubation period, rising period, extensive period and subsidise period. And the communication effect of network public opinion of public emergency is gradually emerging with its communication process. In order to cope with the communication effect of network public opinion of public emergency reasonably and effectively, our government,mass media and public should not only take measures from the technical level,but also change our traditional concepts, especially the government. And only in this way can we see a healthy communication of network public opinion of public emergency.