Mircro Era Of Right

The history of rumors is very ancient, it is accompanied by the birth of mankind and human society formation, development and even progress, with the development of human society, media technology has been greatly expanded by means of new media forms created by human in the propagation range, speed and impact. From word of mouth to print media, from broadcast to today’s weblog, advances in media technology has not only promoted the progress of human civilization, but also promoted the development of rumors.Into the micro-era society, weblog space has also become the most important place to express. The continued existence of the social hierarchy, the intensification of social interests between groups, the struggle of the social discourse is a reflection of the struggle of interests between the groups. The main body of the struggle is the people in the social relations, but with the development of media, this struggle will inevitably to be extended in the media. In any society, it will split into a strong and vulnerable groups based on social discourse resources, the former is bound to limit the control and monopoly of the right to speak and gradually compress the non-expression of the latter space and expression of power, this will inevitably lead to revolt of the latter. The rumors of weblog exists as a social discourse, just is the main resistance form.In the traditional social awareness, the reflection of the weblog rumors to protest as a social discourse in the weblog space was long-neglected, just characterized as a form of social rumor, lead to negative social problems, thus easily be blocked in the processing attitude. Ontological understanding did lead to epistemological superficial and arbitrary on value. Therefore, the issue of how to handle and treat the rumors of weblog, the first starting point is to revaluate the weblog rumors.