Study On The Shanghai Times’ Dissemination Of The Shanghai Style Culture

With the advancement of urbanization and development of its industry andcommerce since the modern times of China, Shanghai has extensively absorbed diversecultural elements from all across the world and formed the Shanghai style culture withthe traditional Wu and Yue culture as its cultural basis. The formation and developmentof the Shanghai style culture have a profound social and historical background. It hasdeveloped a great deal of traits and specific appearances that differ from those of otherregional cultures in China during its progress of strengthening up. As the life andservice newspaper which has the maximal circulation in Shanghai, the Shanghai Timesplaces its eyes on providing various news and life and service information for the dailylife of Shanghai citizens. The Shanghai Times emerged in the environment of theShanghai style culture and it always attaches importance to dissemination of theShanghai style culture and boasts itself as the benchmark of the Shanghai style culture.Its practice of dissemination of the Shanghai style culture has been widely praised bythe public.It utilizes the theory of journalism&communication combing with some relevantknowledge of sociology and science of culture to study the Shanghai Times’dissemination of the Shanghai style culture. The thesis briefly states those historicalfactors that have profound and lasting impact on the rising of the Shanghai style cultureand the Shanghai Times including industry and commerce development, concessionsand immigration. And then analyse the traits and specific appearances of the regionalculture by looking into its development progress. It uses the Shanghai Times as anindividual case to analyse why it disseminates the Shanghai style culture and then setfoot in the research of its specific practices. It analyses the Shanghai style culture theShanghai Times disseminates in depth and studies those specific measures it takes andfocuses on the newspaper layouts, contents and the Shanghai style cultural values itdisseminates. It aims to sum up the Shanghai Times’ beneficial practices and skills indisseminating the Shanghai style culture and have an relatively systematicunderstanding of the development, traits and appearances of the Shanghai style culture.