The Influence And Countermeasure Of Mobile Media On Campus Culture

In recent years, mobile phone has become one of the essential items of dailylife with the rapid development and popularization. It is called "electronic organ"of human beings according to the close relationship between human beings andmobile phones. The functions of mobile phones have constantly expanded. Withthe opening and improvement of Wireless Internet, the combine of mobile phonesand Wireless Internet has made mobile phone become a new important media.Mobile phone has already become an audiovisual terminal that can obtaininformation through multiple-media convergence from the original, It is widelyregarded as" the fifth media" after the press, the radio, the television and theInternet,which is also called "the media with body temperature".At present, among the huge number of users, mobile phone is more popularto college students than others in China. Almost all college students have mobilephones, they use mobile media to communicate, learn, get information andentertain. Mobile media has influenced college students more and more in livingand learning ways, ideas， behaviors and values. In another word, collegestudents have become a group which is the most widely influenced by mobilemedia. Therefore, as the most important environment for the growth of collegestudents, campus will be definitely influenced by mobile media. Under thecircumstances of the very fast development of the mobile media, the cultureconstruction of campus is facing new opportunities and challenges.This article gives a description of the mobile media, including the concept,development, function, characteristics and etc, it also introduces relatedoverviews about campus culture including the concept, structure, function andcharacteristics. Then it analyses the relationship between mobile media andcampus culture, the impact of mobile media on campus culture. Finally, it points out the principle of campus culture construction under the environment of themobile media which should insist on following the socialist core value systemand constructing campus culture as a whole in a four-in-one way. A few couplesof relationship should be well coordinated under the environment of mobilemedia. They are relationships between subject and leadership, theme and variety,explicit education and implicit education. It puts forward the ways ofstrengthening campus culture construction under the environment of mobilemedia, creating a hardware platform of campus mobile media to promote campusmaterial construction, enriching activities of mobile media culture in campus toenhance campus spiritual construction, perfecting campus ideological andpolitical theory education to develop campus behavior construction, makingoperation mechanism for mobile media in campus to strengthen campusinstitution construction.