The Core Competitiveness Of The Municipal Chinese Medicine Hospital Of JiangSu Province

Core competitiveness are a series of strategies and plans mapped out to sharpen competitive edge, meet customer demands and fulfill achievements. They form the blueprint of the future of an enterprise. In the face of the ever-severe market competition, Jiangsu province municipal Traditional Chinese Medicine Hospital must implement strategic management and find feasible development strategies to win competition and seek better development.Set in such a background, this thesis studies the development strategies of Jiangsu province municipal Traditional Chinese Medicine Hospital. It first analyses the general development of traditional Chinese medicine hospitals in China, the social and economic situations of Jiangsu province. It then uses Porter5forces analysis to study the competition development trend and affecting elements in the trade of Jiangsu province municipal Traditional Chinese Medicine Hospital. The thesis gives a detailed analysis of the major characters and difficulties of Jiangsu province municipal Traditional Chinese Medicine Hospital. It then uses SWOT to analyze the inner competitive structure of the hospital, including its strengths, weaknesses, possible opportunities and threats.With the analysis of the inner and outer environment of Jiangsu province municipal Traditional Chinese Medicine Hospital and the knowledge of its characters, the researcher is thus able to define the orientation, values, principles and concepts for the development of the hospital. He also comes to a conclusion that the hospital should choose growth strategy as its main development strategy, focus on Traditional Chinese medicine and pay equal attention to both Traditional Chinese medicine and western medicines, adopt differentiation strategy as its main competitive strategy, and carry out cost advantage and market concentration strategies in differentiation. The researcher suggests that to focus on traditional Chinese medicine is the biggest differentiation and advantage of iangsu province municipal Traditional Chinese Medicine Hospital in competition. To ensure the realization of the strategic targets of the hospital, the thesis puts forward a series of functional strategies and measures.