Study On Interpretation And Analysis For Cultural Heritage Tourism Resources Symbols

The travel world is full of s symbol. The perceive of the symbol in the tourism activities will directly affect the quality of experience. In recent years, cultural heritage tourism has become a favorite way to tourists, cultural heritage tourism research by domestic and foreign scholars to widespread concern, but for cultural heritage analysis of tourist resources and perception interpretation of symbols is still a weak link. This article attempts to " The analysis and interpretation of cultural heritage tourism resources symbols " as the research topic and choose the cultural heritage of the ancient city of Pingyao in empirical research.Based on Literature to read and sort a large number of foreign tourist symbol research, this paper firstly according to the provisions of international conventions and heritage, cultural heritage tourism resources, the basic principles of semiotics and the National Tourism Resources standards, constructed 2 main categories,10 sub-categories, 38 types of three basic elements of cultural heritage in tourism resources layer symbol system.Then, use literature analysis, expert consultation, the qualitative analysis theory of symbols of different levels of semiotic interpretation of the types of tourism; Secondly, constructed symbol system of tourism resources, analytical status of Pingyao Ancient City cultural heritage tourism resources in line characteristics, type and implications; Furthermore, based on the three types of actors (government, travel agents, tourists) to provide travel photos (946 pages) perspective, respectively, with different actors interpret the cultural heritage of the ancient city of Pingyao, the symbol of tourism resources and mechanisms between perception; Finally, the combination of existing tourism resources in line with the analytical characteristics of study is proposed to enhance the cultural heritage of the ancient city of Pingyao Tourism symbolic sensory experiences recommendations. Research has a certain theoretical and practical significance.