Study On Tourism Development Strategic Planning Of Pingyao Ancient City

With the changes in the way of life,tourism has become a trend,in fact tourism is a spiritual experience.Heritage as a valuable historical relics,because of its rarity. Heritage has been an important point of tourism development,meanwhile heritage tourism has become the world's tourism an important part of the development.In heritage tourism development,how to protect the heritage of authenticity and how the to find a good balance point between tourism and heritage conservation and so on.These are the issues has been looking for.In this paper,the methods of research is a real examples,through field research, surveys,documentation and other methods.And to obtain basic information directly or indirectly.On this basis,treat the information on the data analysis,processing,and use the methods on research by qualitative and quantitative.In this paper,the research stand on the heritage protection of Pingyao ancient city to find the tourism development. From the two aspects of heritage conservation and tourism development,to find the relationship between them,and to seek the road of Pingyao ancient city with "Heritage protection-Tourism-Urban promotion-heritage protection".This is the fundamental purpose of this paper.Firstly,this paper proposed the study on the basis of heritage tourism,tourism development strategy and tourism development of Pingyao ancient city,and find the topics.Then it is analysis of Pingyao ancient city tourism development process situation systematically.And find the problems in the process of tourism.Secondly,compare to Lijiang ancient town,and try to find difference between Lijiang ancient town and Pingyao ancient city.Then summarize the successful experience in tourism,these will be good for tourism of Pingyao ancient city.Lastly it is proposed Pingyao Tourism Development Strategic planning from three levels.The main results of the paper is:Tourism development and heritage protection can exist together;Construct the system of tourism development Strategy of Pingyao ancient city.