Economic Analysis, Institutional Change In China's Media

After reform and opening-up,along with economic system reform and politicalsystem reform is progressively spread out,reform on the administrative system ofculture has been deepened. Culture system reform was seemed to be an inevitablechoice for China's transition from "a large economic country " into "a economic power".Media institution is an important part of culture system, its change will futher effectchina's deepen reform. Based on analysis on institutional changes theories of someeconomic schools,this paper addresses the motivation of the media institutional changeis games of participants from the point of view of game theory in new institutionaleconomics.And,according to the changes of participants, changes in media institutionare divided into three stages-one side game stage,two sides game stage and tripartitegame stage. Based on the analysis of the present media system situation,the papermakes a judgment of the way of change in media institution in the future. At last thepaper discusses what kinds of improve china's media system should make in order toachieve the ideal four party game equilibrium...