Study On The Characteristics And Market Operation Of Hunan TV Self-made Drama

In the recent years, the provincial television self-made drama were in a "blowout" situation and developed rapidly, self-made drama development is gratifying, Hunan TV is a pioneer in self-made drama production, had lots of successful cases of self-made drama in all the provincial satellite TV. The reason why Hunan TV self-made dramas are so successful and their market operation, are worthy for us to analysis.In this essay, I use several self-made dramas of Hunan satellite TV as examples, analysis reasons why Hunan TV self-made drama appeared, to seek the characteristics and advantages of Hunan TV self-made dramas, it has variety of innovative elements to proceed, that's why the Hunan TV self-made dramas could intense the self-made drama market competition to maintain high ratings and status. I made a summary about the characteristics of different aspects of Hunan TV dramas, such as the script, the innovation elements, production and broadcast. The production mode of Hunan TV self-made dramas is mature. This essay will combine a number of classical Hunan TV self-made dramas, to do a detailed analysis about market operation process and characteristics of Hunan TV self-made dramas, in the end, I discussed the situation and disadvantages of Hunan TV self-made dramas. Thus I could do a more system and comprehensive analysis of development prospect and rising space of Hunan TV self-made dramas, and to suppose what effects Hunan TV self-made dramas will bring to the whole market development prospects of all the provincial TV self-made dramas.