From The Ideal To The Entertainment:the Transmutation Of TV Sports Topic Columns With Taking The TV Program Zu Qiu Zhi Ye&Total Soccer For Example

This paper focuses on the analysis of the two typical TV sports topic columns Zu QiuZhi Ye&Total Soccer.It attempts to summarize the developments,changes and reasons forChinese TV sports topic columns,and thus to make recommendations for therationalization on the future of TV sports topic columns.First,for the analysis of Zu Qiu Zhi Ye,the use of text analysis methods in accordancewith the chronological order, select the important programs and time nodes in thedevelopment of the program.Second,the analysis of Total Soccer, I mainly take the methodof text analysis, basing on the possession of a large number of information on the programcontent,summarize its characteristics.Finally,with the consideration of both connectionsand differences between the two columns,I summarize the transmutation of TV sports topiccolumns from the general thinking and tried to make the outlook for the development ofTV sports topic columns.This paper argues that the development of Chinese TV sports topic columns can besummarized as a shift from the "ideal" to "entertainment",from the early investigativereporting style of Zu Qiu Zhi Ye which gave an hard news style to a sports entertainmentprogram to the adaptation of Total Soccer in the business community which returned to theentertainment of TV sports programs.And the spirit of entertainment represented by TotalSoccer is the future direction of TV sports topic columns.