Convergence Of Print Media And Tablet PC

In the era of growing technology, new technology and new media emerge in anendless stream, which brings opportunity and challenge to the traditional print media.Following computer and smart phone, from2010, the tablet PC set off frenzy incommunication area. Till2012, the frenzy grows stronger; some communication peoplepredict that tablet PC will develop to be a standard skill, becoming a common product.Therefore, parts of print media made corresponding plans to issue newspapers andmagazines of tablet PC edition at the beginning of the prevalence of tablet PC; some printmedia consider "landing" tablet PC in2012; and others keep a wait-and-see attitude. Theconvergence of print media and tablet PC is a trail and an innovation. Nowadays, In thetrend of media convergence, how the convergence of print media and new media—tabletPC becomes mature catches media people's attention.The thesis takes the leader of tablet PCs—iPad as the example, exploring howAmerican print media make cooperation with iPad. How do they produce newspapers andmagazine of iPad edition according to iPad's characteristics? How do the newspapers andmagazine in the new media be managed? Can paid reading be realized in iPad? What kindof policies did Apple corporation set to newspapers and magazine in iPad, and how didprint media make solutions, etc. In the thesis, these problems are analyzed systematicallybasing on theoretical knowledge of media economics and media convergence. Furthermore,the present situation of newspapers and magazine for iPad of domestic print media isstudied in the paper, including content editing, layout design and technology usage, etc. Bymeans of learning the experience that American print media issue newspapers andmagazine for iPad and considering local situation, the mature convergence of domesticprint media and iPad will be achieved. Considering media convergence trend and printmedia self development, the cooperation of it and tablet PC commands public respect andsupport. In the paper, the troubles and obstacles met at the beginning of cooperation arestudied to forecast the prospect. With the experience guidance of overseas print media, domestic ones are bound to develop new space, and mature convergence of print media andtablet PC is just around the corner.