The Cultural Consciousness Of Media

The selection of Yangcheng's new eight scenic spots is a great event to show the city's new look.It is organized by the Yangcheng Evening News.Urban landscape is a symbol of urban culture.Urban culture is an integral part of the soft power.The soft power of culture is an important means to enhance competitiveness.Guangdong Province attaches great importance to the construction of a cultural soft power.The ultural industry is a pillar industry in Guangdong province now.Yangcheng Evening News is an important participant in the construction of urban culture.Yangcheng Evening News extensively solicit the opinions of the experts and masses to establish the standards for the selection.And the purpose of the contest is to find changes in Guangzhou.Yangcheng Evening News meant to select more representative landscape in Guangzhou.With the organization of the Yangcheng Evening News,the contest unifies the public opinions.The activities provide opportunities to enhance the competitiveness of Guangzhou City.The activities expand the public's right to speak.The activities also explore new ways of building public space.The thesis is dicided into three parts:The selection of Yangcheng eight scenic spots and the cultural awareness of the media,The selection of Yangcheng eight scenic spots and the cultural expression of media,The selection of Yangcheng eight scenic spots and the public space construction of media.The first part is to analyze the purposes and background of the selection.The second part is to show the role of the media in this activity.The third part is emphasizes on studying the construction of public space initiatives.