Opinion Leader Of College Students Network Research Based On Social Network Analysis

Network which works as the forth media at the same time has a huge difference in information dissemination and network structure compared to the traditional model. These differences bring unprecedented difficulties for us to research on the network information dissemination, model of college students network structure and effective ideological and political education.This study is committed to building a guide method of university students' network opinion leaders. On the basis of reading and sorting extensive literature, deeply analyzed the causes the characteristics of university students' network opinion leaders, and summarized three types of university students' network opinion leaders which are produced by trust factor, practical factor and emotional factor. We conducted the characteristic analysis of university students' network opinion leaders produced by different factors, and deeply analyzed the nature of university students' network opinion leaders according to their personality characteristics, organizational structure and characteristics of information dissemination.In addition, "Ling Jiu Yi" group in RenRen network is selected as a sample for this study. We analyzed the sample in different grades and topics using the ideology of social network analysis and UCINET software, simultaneously compared the analysis results and the actual situation. Finally, we found out the affecting factors of university students' network opinion leaders using the analysis results, meanwhile, we proposed guide method of using strategy on the basis of our research result, and settled the research results on college students' network ideological and political education.This paper merge the ideological and political education, the communication, and the sociology and creatively selects opinion leaders of university students network as a research target. Through the guiding strategy of opinion leaders of university students network to solve the difficult problems in the traditional ideological and political education.