| This paper is fully elaborated the history and development of green news in China and aboard, as well as discussed its function and development direction. The green news, literally as a news focus on the 'green field', such as environment, lifestyle, new energy, the city and Social Sustainable Development, using ever changing facts and expression combined with proper communication forms. Meanwhile, with the world moving toward a low carbon path of development,'turning green'becomes a hot issue. If the media could conduct those green news with publicity and speciality, also great influential, the whole society will benefit from it.This paper adopt the framework research method, and systematically analyzed various theories. The whole article is divided into four parts:Chapter one is introduction, mainly focus on the original of green news in western countries and China.Chapter two is the study status of green news, mainly discuss the green news in the21st centry.Chapter three is a case study of the green news in southern weekly, and the writer analyzed543reports from its green news since the very beginning. Those reports could uncover the status, the content and the development trend of green news in China. Further more, it comes up with10directions in the future.Chapter four is the study of relationship between the green news and society, including its social function, journalism education in green news and cross-culture study.Finally, it is trying to establish the green mind and to find the right direction in our media, also perfecting this new discipline. The academic value lies in the complete analysis of green news which could fill the gap in green journalism. The Green News focus on the field of study of the worldwide problem, its research has the common law as areas. The Chinese green road could draw lessons from rationalization theory system of western powers, which benefit our country's social development. Also, it promotes the communication between Chinese and western culture. |
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