Research On The Word Media Under The Perspective Of Communication

According to its contents and forms of Word Media, It belongs to the media form, The strict sense of the media with material form or substance carrier, word for word the media to spread the carrier, the word itself is the carrier. Words in the transmission of information at the same time, the carrier also has its own function. Word hot words for the media to spread the network carrier, using the characteristics of the Internet creates a lot of hot words, and spread fast beyond imagination. Network hot words on the one hand to entertain the other hand is a reflection of social reality, particularly those living in the bottom of the group, in the face of social injustice, the network's anonymity and openness, provides an outlet for people to export, to a certain extent, public opinion has played a lead role. as happened in 2010 HeBei university Li gang in the Calciopoli, on the network caused a strong repercussions, and finally promote the development of the things, and with all the hot words mock version of the network, has emerged as "dad is Li gang," "father" dazzle thermal words are all netizen wisdom the centralized embodiment.In network hot words like the potential development of spray well under the background of hot words to the network using network for transmission media properties of hot words located its development, the word media born homeopathy. Word is the emergence of media, in the process of the development of media networks spread constantly fineness and content have been main specialized results. Word of the media power created by netizens groundbreaking hot words transmission network content, mainly produce hot words of network, reading or network hot word significant social influence public opinion mainly manufacturing, such as Linux to provide a group of readers, but also increase the hot words as the core network links and interactive media development process, become word in a unique shine beautiful scenery.So what is the concept of the word media? Whether the presence of the word media is reasonable? Hot words words media and network affiliation to the status of its development and dissemination of effective? Words there is what the media itself, as well as the way to the future? Wikipedia in the first word interactive media concepts when presented by the question from all sides, however, there is a new thing as an objective, its existence has its own rationale.2010 Ministry of Education and the State Language Commission on the word media concepts were discussed, and the new term as included in the "Language Situation in China 2010 Report", which is the most authoritative word definition of the concept of the media. Followed by "People's Daily" in the June 1,2010 for a term the media interpretation of this concept:the word media refers to the word as a vehicle to transmit information, the particular time, place, person, events condensed in a word, the so in memory, speed up the spread. Shows the explosion of information dissemination of knowledge characteristics. This shows that the concept of the word media as a new generation of its authority by the state and media attention.This article selects the word in the media content new carrier of uniqueness for positioning for the study, Media demonstrated the concept of the word rationality of the existence and status, using Russ's "5W" (i.e., spread subject, audience, content, mode of transmission and communication effect) communication theory to analyze it, focuses on the word, the spread of media content in nationwide coined words, universal entertainment, network under the background of hot words become word media communication carrier, was the word media the competition; In essence, word on the audience positioning is up to the media at the age of 339 city white-collar down to junior high school students, this group has been gathering parties talents, he (she) love life, paying attention to the development of society, the hot words in network on creation and dissemination; play an important role Word media to network spread of hot words, and for the king's word media use Wikipedia edit mode, every audience has free editing entries and spread, in the process of using an interactive mode of transmission; Word media communication effect of comprehensive in five aspects, and analyses its characteristics in network carrier is a hot words spread under a series of content, bring development advantage. At the same time, the author also see the word media in developing meet bottleneck, and try to make the way out is discussed. At the end of the article, the author selected the world's largest Chinese encyclopedia Wikipedia website interaction as word media the typical for text case analysis, understand the build and positioning to network of hot words as the carrier, discusses the process of word media word in the development process in the media survival and development strategy, and from brand awareness, brand reputation, brand loyalty on three aspects of its brand road development process.