The Word Media Generation And Transmission Mechanism Research

The Word Media is a new information symbols transmitted carrier,it carriesthe spread of the object is network hot words or phrases. In this paper,research is focued on word generating mechanism and transmissionmechanism of media. By combing the concept of word media and extension;Analyze the word media internal and external environment; The word mediaspecific regularity and characteristics in the process of communication;Summed up the four word media transmission mechanism.First of all, this article applies tow methods (literature analysis andqualitative analysis) to research the function mechanism of the generation andtransmission media. The conclusion is that the word media experiencegeneration phase, finalize the design stage, stage, die phase is a complete lifecycle. In the word media stage, it can abstract out four kinds of communicationmode: the nonlinear propagation mode, mold the factor transmission mode,explosion propagation mode and fission propagation mode.Secondly, through the system of qualitative researched,we found that theword media generating mechanism of the starting point was to changes in theenvironment. Among them, both external environment and internalenvironment are important reasons to it’s production.Again, through analysis of the propagation process and the detail oftypical cases, we found that the word media carrying hot word symbols afterinformation editing, information interaction, the secondary editor andinformation explosion, gradually formed a complete information to generate theactivity, this is the word media generated mechanism. Through researched hotissues eruptions, coined words, grassroots opinion leaders push words andother media speculation, finally by the words presented to the audience amedia platform, is the core word for word spread media transmission mechanism.