"The World Of Aged People" Magazine Problem And Its Development Policy Analysis

"The world of aged people"magazine in August 1988, is retired from the Bureau of the CPC Hebei Provincial Committee in charge, the elderly sponsored by the magazine world class cultural life of the monthly, Current monthly circulation of 330,000 copies. Magazine was founded 22 years ago, has been adhering to the dedication service for the veteran, so party at ease, so that cadres to the satisfaction of purpose of the magazine. In recent years, as China has entered the ranks of aging countries, more and more strong community spirit and cultural needs of the elderly highlight the problem out,"The world of aged people"magazine under the new situation and the aging veteran center, journals market Trends, timely and promptly made a series of adjustments in the publication location, topic selection, cover style, layout, etc. draw on the successful experience of magazines and the integration of geographical and cultural characteristics of Hebei Province, Hebei Province, the majority of cadres and the community by the elderly, Veteran workers love, play a role in learning republication Journal, a good reputation in the readership. However, the"The world of aged people"magazine of the same old journal can not avoid common problems, such as the brand influence is not enough, lack of capacity planning topics, audience segmentation is still not in place, the editorial quality to be improved and so on. In this paper, "The world of aged people"magazine for case analysis of samples from the present situation and characteristics of magazines, according to news editing, communication and other opinion leaders in check and theoretical analysis, Journal of Development for the still existing problems, propose solutions and measures. "The world of aged people"magazine as the Hebei Province in 2009 won the National Press and Publication Administration awarded the "New China 60 years influential journal, "the title of only two of a journal, is also the veteran head of the National Journal to get national award Journals, the theoretical research and case studies for the development of China's old journal has some practical significance.