Studies On The Construction Of Media Early Warning And Public Opinion Leading

The news public opinion guide has been our attention from all walks. Along with the development of our society and media pattern changing, the social environment and media environment of news public opinion guide have profoundly changed. On the one hand, our country has entered the social transformation period; various contradictions remarkably appear and even sharpen. With the corresponding is that our country has entered emergency frequent period. On the other hand, during the media development process, it gradually formed the network media and traditional media interdependence and mutual competitive pattern and it has been changing opinion generation, transmission and elimination environment. Therefore, the news media must construct new public opinion guide ways in response to the profound changes of social environment and the media environment. This study intends to explore and analyze the issues mentioned above.This paper analyzes the public opinion guide related questions combining the theory Media warning. The theory Media warning developed under such background as social risk increasing and the public at risk consciousness enhancing. Media warning is designed to predict and judge the future society operation, to avoid and reduce the loss caused by various risks. The paper first analyzes intrinsic relationship between the early warning mechanism and opinion media. The function of Media warning can expect public behavior, monitor and regulate public opinion. On this basis, this paper discusses the similarities between media warning and the news public opinion guide, the news public opinion guide is the topic of media warning. On the basis of relevant theoretical elaboration, combining the wenchuan earthquake examples of press and media reports, this paper analyzes media news public opinion guide concrete ways under early warning mechanism. As for the concrete ways, it mainly includes constructing before reaction mechanisms, constructing public opinion framework, realizing issues interaction and so on.