The Development Of New Media Technology And Audience Interactive Communication Mode

The stepwise development and construction of the audience interaction transmission mode is based on the continuous changing and advancement of new media technology with the macroscopically background of the growing popularity of new media technology. Because of the tremendous changing in people's social life and constant pursuit of freedom and democracy, audience interaction transmission becomes particularly frequent and more deepen. Therefore, with the environment of new media technology interactive communication system can be richen and developed by the reconstruction of a scientific and rational mode of audience interactive communication.In the first part of this paper, the rise of new media technology and the history and current situation of audience interactive communication will be summarized. Meanwhile, the characteristics of them will be summed up and the correlation between audience interactive communication and new media technology will be opened out. In the second part of this paper, the basic style of theory construction of new media technology and audience interaction transmission mode will be mentioned. Then, the paper will explain the resolvents which are caused in the processing of mode construction. At the same time, the affection to society consensus space by this mode will be explained also. Then, the changing and the changing direction of new media technology and audience interaction transmission mode will be analyzed particularly in the third part of the paper from three aspects:form of social structure, audience communication status and the control of audiences'right to speak. At the last part of this paper, the problems faced by interaction transmission with new media technology and the positive measures should be adopted for benign interaction transmission progressing will be proposed.