| It's been over a hundred years since the basketball was created. After long time being improved, basketball has become one of the most important sport items. When basketball became more and more popular, commercial capital began to toe in the basketball item. Then there came the basketball industry. Basketball equipment manufacture is a very important role in basketball industry. Since 1990s, a place in China named Jinjiang began to produce the basketball eguipment and began to internationalize their production and brand. Peak(a brand) is the very unique one of these brands.Peak is the earlist Jinjiang brand to manufacture the basketball equipment. As a famous basketball producer in China, peak's sport view to to beyond oneself, challenge the limit and enjoy the sports. Peak devote a lot to publicize this view, ang peak's advertisements are the very embodyment of its publicising.Through the research on the basketball industry, sports advertisement and peak's spokesmen, after collecting abundant advertisement of peak and interviewing several senior advertisement expert, the author will analysis peak's advertisement of the basketball equipment and try to give some constructive advices.Peak should improve its advertising strategy and its brand slogan. Peak should adjust its marketing strategy and specificate its brand. |
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