Development Strategic Research On Xiamen Neworiental School

This paper ifrst introduces the history of the development of the NewoirentalEducation&Technology Group and expeirenced several major stages of development,in whose process at the same time explore the reasons why the Newoirental EducationGroup mode can be successful only in China. Xiamen Newoirental School with theSouthern Fujian market internal and external marketing environment analysis of thesituation, in the second part of the article focuses on the analysis including the size ofthe market and development potential of the southern region of the consumerpsychology, the explore the reasons for the failure of Fuzhou Newoirental Schoollessons, and Xiamen some cases the development of local indigenous education, thenthe use of comprehensive SWOT matirx analysis to the external environment ofXiamen Newoirental to do an overall analysis. The major market research methodsand security measures at the end of this chapter, the Newoirental summarized. In thethird part of the article introduces the Xiamen the Newoirental the Southern Fujianmarket development strategy, involving the Newoirental School marketingorganization design and basic operation mode the established the Southern Fujianmarketing objectives and steps to explore the practical strategy and brand strategy.The fourth part of the article focuses explain speciifc marketing strategy XiamenNewoirental the Southern Fujian market development model, mainly from the product，price, new items, advertising, channel six areas to carry out specific research. In termsof products mainly distinguish marketing of key projects and non-key projects toimprove product turnover by market segments. Product quality through thedevelopment of quality assurance of teachers and teaching mateirals to improvequality and attract more consumers. College English preparatory classes focus on thedevelopment of new projects, one-on-one VIP program, corporate training programs,study abroad programs, cool science Coldplay camp project characteirstics and modeof operationPricing strategy to study the pricing strategy of the course and how to pircepromotions. Of cooperative education in the name of the group, off the island anduniversities conducting courses, cooperation with Xiamen local bookstore，andhairdressing schools and other professional and technical cooperative educationschool four main channels cooperative education in marketing channels. Ad itself Newoirental marketing strategy very important composition part in advertising mainlyexplore the, advertising objects of select strategies，straight voted publicity mateiralsapplication strategy, newspaper advertising strategies and sotf paper publicity strategy,outstanding students of Pei excellent promotional strategies. In the article, the last apart to explore Newoirental promotional strategies, which include support staffpromotion mechanisms, network marketing applications, lectures marketing strategy,the first section of audition lesson of the marketing strategy, supporting servicemarketing strategy, data management and old customers development methods,relationship marketing strategy, marketing strategy of market sentiment，as well asNewoirental corporate culture and social responsibility marketing strategy in severalimportant aspects. This article by Newoirental Education Technology Group’ssub-school of marketing model, marketing strategy, marketing strategy a certain depthresearch, Neworiental Education enter the the Southern Fujian market peirod of thestrategy, policy application for an entry point to discuss training enterpirses how in theearly open up the situation，opening up the market. Thus all-round, multi-angle tostudy the educational market development and expansion for scholars and researchersin similar enterpirses learn.