How To Present The "other": The Spread Of Cross-cultural Conflict With Journalistic Ethics

The studying on intercultural communication is more and more important as the globalization increasingly deepens by degrees. Mass media, taking a vital role in the process of intercultural communication, has changed the range of the traditional culture, expanded the cultural space, improved the intercultural communication, as well as fastened the integration of various cultures. However, the cultural diversity brings about the conflicts of cultures, and the essential differences between "the Self and "the Other" hinder the information dissemination. Mass media is lost in how to coordinate the conflicts and what kinds of journalistic principles it should follow when reporting "the Other". This is the studying aim of this essay as well.This essay studies the journalistic ethics problems emerging in reporting "the Other", and searches the solving methods through discourse analysis and case study by applying the theory of culture identity.The theory of culture identity, as a complete one, has been generally used in literature. However, it will benefit us in understanding the reasons why Medias don't follow the journalist ethics, as well as the cultural conflicts process. Medias should insist on the equality of the Medias and audiences, as well as the objectivity of the contents. In terms of the production process of "the other" in cultural identity, the first chapter analyzes the distinctions between various cultures and the birth of "the Self and "the Other" under the influence of intercultural communication. The second chapter elaborates on the effects of "the Other" on news dissemination, the process of cross-cultural news dissemination, and the causes that lead to misunderstandings in cross-cultural news dissemination. The causes consist of cultural ignorance, cultural neglecting, cultural misunderstanding in terms of information itself and news ethics in cross-cultural news dissemination. Taking Rushdie and Mohammed event as an example, the third chapter explores the religious issues triggered by news ethics. In chapter four the causes are analyzed why there are news ethics issues in the process of international cultural communication. Besides, as a case study chapter four analyzes the effects of "the Other" cultural identity according to the report from The New York Times on China.In conclusion, we summarize the significant outcomes of this thesis and look forward to the further study. The Doctrine of Mean is the key part to balance ethics and journalistic ethics. Hence Mass media can fulfill the responsibility smoothly and successfully avoiding the conflicts during the intercultural communication.