Media Reports In The News Spokesman System Strategy

The press spokesman system of China has established as far back as 1983, and it was broadly put in practice and improved after 2003 SARS crisis. Nowadays the system has played a more and more important role in our social lives. As one of news sources of media, the press spokesman supplies a steady and authoritative source of information and contributes a lot to reportage. But at the same time the press spokesman system has negative influences and restricts reportage. Exploring strategies to report in the press spokesman system has great theoretic and practical significance. It can help pressmen to improve reportage. It can help them make full use of the advantages of the system and reduce the disadvantages as more as possible.This text does research on the relation of information releases and reportage. It aims to explore accurate actions and strategies of media and deepens the studies of press spokesman system. The text analyses actuality of the press spokesman system of China and illuminates the active effects on the government, enterprises, media and the public. And then the text places great stress on analysing negative influences of the system on reportage, points out the difficulties of reportage in the system and brings forward the problem which the text tries to solve. Finally the text lucubrates the report behaviors, searches after the essence of the problem and tries to solve it. It is detailed suggestions on strategies of media in press spokesman system and improvement of the system that the text lists in the end.This text uses many true cases and interrelated parts of communication, journalism, public relations, politics and so on. Besides, it also makes comparisons with the measures of western media to use for reference. By the methods mentioned above, the suggestions of the text are essential and practical.