| With the continuous expansion of China's opening up to strengthen ties with the world, since the middle of the 20th century after the rise of the Postmodernism thought, popular culture to be accept by the Western world what elegant culture dominated, and gradually become the mainstream culture. The same with Western popular culture, the Chinese mass culture also have commercial, standardization, plane, manipulative and so on. In the context of popular culture, China's entertainment TV be drived force of science and technology , commercial operation, and cultural creativity as driving force mechanism , be signed by the combined of game and beauty, to the public for consumption targets. The entertainment factors involved in all areas of society provide television entertainment and leisure products and services to people. It has its own entertainment, aesthetic, public education, civil expression of will, free competition, and other natural advantages, is popular culture developed to a certain stage of the natural product, it appears to meet the great majority of the people's growing material and cultural lives. However, the rave community, such as one-sided profit also makes its own lack of entertainment in this particular period shows a trend of the spread of its low level, simply imitate cloning, but the ratings is to strive for, such as the increasingly obvious shortcomings, gradually evolved into a Kind of disdain for the cultural elite, not for the broad masses of the people of the Pan-entertainment phenomenon. Pan-entertainment of the reasons are complex, but can be summed up, the main audience under the influence of popular psychology, market environment, the media mechanism and the media were their own quality, and several other areas. This paper aimed at the entertainment of the pan-and entertainment-that is, its existing advantages and disadvantages should have the corresponding comparison, its internal analysis of the causes on the basis of recent years, the Chinese television entertainment and cultural direction for the development of the theory and practice to a certain degree of Grasp. The full text is divided into four sections:The first part is on the television program of public entertainment and cultural characteristics of the analysis. The entertainment part of the concept,the Chinese TV entertainment of the performance and entertainment of television programmer shown by the mass cultural identity and other issues were also discussed. Entertainment is in real life are widespread and growing people's attention,but we do not agree with the formation of a standard or as the concept. I adopted the concept of entertainment at home and abroad as well as the theory analysis,the concept of entertainment to a more general understanding. In the 1990s China's performance of this cultural phenomenon in various forms,were mainly to an increase in the number of entertainment programmer,expansion of the entertainment industry,entertainment elements to shape the programs of the external manifestations of infiltration and natural,social and cultural aesthetic means of profit Manifestations of both. TV entertainment is a product of popular culture,China's TV also showed a mass culture of commercialization,standardization and plane,deceptive and manipulative,and other public cultural identity.The second part is on China's TV entertainment of theological analysis. In this section focuses on the 1990s hit "Arts Taken" "Happy Camp","Super Girl" and other entertainment shows that China's TV entertainment model from the audience "listen" to "participation" in the changes,and Further from the social and cultural,commercial economic,psychological and other aspects of the audience of China's TV entertainment of the cause.The third part is on China's TV entertainment of the problems in the ? - Pan-entertainment phenomenon analysis. In view of the homogenization of television programmer,the phenomenon of cloning on a pan-TV entertainment,I believe that China's TV entertainment of the pan-that is,in a television programmer production and dissemination process,blindly in disregard of the Chinese traditional culture and the meaning The choice of programmer content,in the performance means and methods,the wanton expansion of low level,mediocrity,intentionally funny to win the ratings,resulting in the loss of its television programmers and functional education and entertainment over the rampant spread of the phenomenon. And from the popular context,characterized contemporary culture,markets,the media,the monitoring system,and other aspects of the formation of China's TV programs of the reasons for the Pan-entertainment.The fourth part analysis the China's TV culture theory and practice which of new era. Through our television entertainment programmers from the audience "listen" to the audience "participation", from a purely entertainment television blindly to the pursuit of ratings and television entertainment, such as the Pan-analysis of the problems, put forward China's TV entertainment culture of the "five "Namely: to be popular for the content of the humanistic spirit, the industrialization of awareness should be fine as the core, should be interesting to interactive entertainment for the mechanism should be localized with an innovative idea as a platform, the market should be refined appeal as the yardstick. In short, I try to discard many problems of the current television programmers, forming a series of TV viewers to the aesthetic tastes of the new TV culture theory. |
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