Incident Press Conference Instance Analysis And Research

In the background of globalization information, " 'governing with news ' which was first proposed by the White House spokesman" as a means to govern the country have been widely adoption .Now, academic and industry pay attention to it. Professor Li Xiguang once pointed out: "In the face of the media have more and more political rights, the Government must be innovate media strategy, take governing with news as a media strategy, that is, the Government should learn to change political value to news value and take the Government work become a part of journalistic work."As an effective form of contemporary government develop journalistic work and the main channel for release information, press conference provides an opportunity for the public to put questions to government officials through the media , but also provides an opportunity for government officials to spread message to the public through the media. This is an important form of information vector and Public Relations form in modern society. Press conference plays an irreplaceable role in setting the public agenda and setting up a good image-building for the government. Especially when unexpected incidents occur, government agencies hold press conference can effectively prevent media crisis, public crisis, the Government crisis, those caused by the government cann't disclosure of information timely and adequate.There are three important and representative major emergencies press conferences happened in 2008 will be taken as study samples in this article ,which are "5·12 Wenchuan Earthquake," "melamine milk", "Weng'an mass incident" .Do content analysis from the Journalism and Communication ,try to reveal press conference how to make an effective dissemination of information ,to appease public panic mood, to create a favorable public opinion environment. Press conference in order to reach the desired goal, I believe not only control the scene of conference, also must focus on all aspects of press conference, such as: preparations, control the content of conference, conference follow-up work. Therefore, the final chapter will attempt to anlalysis the whole process emergency press conference, to supply some suggestions from professional view for the whole press conference can operate smoothly and do function to maximize.The novelty in this article is to provide a new perspective, that is, make emergency press conference as case study. From the perspective of micro to research the relations between the effect of publish and organization of content ,the choose of release time ,the use of strategy skills in the press conference.