Chinese Mobile Media Development Problems And Countermeasures

Mobile phone was invented as a communication tool originally, but with the ceaseless improvement of technology and needs of audiences, its characteristic as media is getting more and more obvious. Its enormous customers and infinite development potential contrast the lack of relative research. Looking from the characteristic of mobile phone as mass media, it is supervised by country no matter as an industry or as a message communicator and it should also conform to relative communication theory and public morality. Taking mobile phone as a media, and managing scientifically is propitious to cultivate the great economic increase space and make the order of culture communication. Due to the deficiency of cognition and supervise, there are a lot of problems in the process of the development of mobile media. Fully develop and use mobile media can solve these problems.This thesis starts with the theory of journalism and communication, then reviews the process of mass media development process, and analyzes the concept, characteristic, and advantage of mobile phone as media. It also points out the reason and localization why mobile phone hasn't been recognized as mass media presently, and puts forward countermeasure to solve this problem. Four approaches are also presented to develop the Mobile phone as media.