Redearch On Information Dissemination Of Mobile Media

The emergence of mobile media and communication in human civilization will have a great role in history. The emergence of mobile media, not only changed the status of each of us lives, but also a fundamental transformation of our forms of organization of human society. China mobile phone into a short 20 years, it has become a luxury few people from the people's daily necessities, the variety from single to multiple functions ranging from simple to complex, its development speed very quickly. As of February 2009, mobile phone users in China reached 6.5978 million, accounting for 48.5% of the national population, far ahead in the number of any country in the world. It is because of this development, 20 years later, we have to think about the future of mobile media.Mobile media under the scope of the fifth media. When the fifth term the media created this new beginning, the concept of many scholars have conducted an assessment of the debate and eventually defined as "to a cell phone or mobile terminal as information collection and presentation tools to communication networks and the Internet as an information of communication network to carry out information dissemination activities of the media. It is based on the Internet as a platform for mobile devices personalized real-time dissemination of information carrier, which is based on the mass dissemination of objective, to orientation for the purpose of dissemination and the dissemination of results when, for the dissemination of an interactive Application of the mass media platform. "mobile media, is a mobile phone for the audio-visual mobile terminals, mobile Internet as a platform for personalized information dissemination carrier, it is a Focus for the communication objectives, to orientation for the dissemination of results, dissemination of an interactive application the mass media. Recognized following the press, radio, television, the Internet after the "fifth media", "super media" in the most representative and largest market share of mobile communication terminals. Mobile media as an important part of the fifth media, essential to assume the spread of the most important role.Propagation property is to determine the spread of the important factors. Property in which the spread of mobile media, and the dissemination of the contents of their propagation characteristics and mode of transmission determines the effect of the spread of mobile media. Wireless mobility, segmentation, communication, diversity communication, interactive communication has become a unique communication features of mobile media; in the content, the mobile phone determines the specific mode of transmission and the transmission capacity of transmission subject in this mode , the content can be achieved viral transmission, transmission by the main body are free to change, information can become explosive transmission of the results multiplied. When the effect of the spread of mobile media to a certain extent, that is, when the subject began to rely on mobile media customary way of broadcasting, mobile media will have on traditional media and even the impact on online media. The end result of this shock will lead to the traditional media and mobile media convergence, the two sides will mutually influence each other and integrated, end to form a balanced state, this state is that now we see the spread of the media in the integration of state .The rapid development of mobile media to the media has brought radical changes in the market, but the change is welcome, it greatly increased the influence of media on audiences and guidance force, to the media market has brought new impetus and potential customer base . With the technical means of enhanced prospects for the development of mobile media immeasurable, the impact will grow. The development of mobile media laws and trends that impact the decision will be an important factor. At present, mobile media is to develop a geometric rate, in the rapidly developing ,At the same time inevitably a series of problems arise, from the correct response and proper on these issues, it is necessary, therefore, to strengthen on the mobile media regulation and mechanisms of is to maintain the healthy development of mobile media, a necessary condition.